A major component of your brand is your photography. Brand presence is represented through the use of photos in all your marketing collateral.
Marketing Resources & Articles
By Mara Roberts
How to Promote Your School in the Community
Community engagement has long-term benefits that will secure the viability of your College and is an especially important part of your marketing strategy. Let us look at a few ways you can start to engage your local community.
How to Advertise School Events
Every event is a reflection on your school and both current parents and prospective parents will draw certain conclusions about your school based on your event’s success. The first part of a strong event is great promotion. In this article we will cover how to advertise school events so that each one packs a punch and is well attended.
Instagram Advertising for Schools
Instagram has a secret power that every school marketer needs to tap into: it’s ability to build community and connect people. In today’s article we want to show you how to tap into all of Instagram’s goodness to strengthen your community and get new enrolments as part of your overall school marketing strategy.
GDPR Data Protection For Schools
In this week’s episode of the Marketing Mastery for School’s Podcast I discuss four alternatives to advertising your open event on Facebook. Why? Facebook ads are amazingly effective, but its important to have a variety of ways to speak to your audience.
5 Simple Tips to Ensure You Get the Best Results from Your F …
Check out the five simple tips I share with my clients so they can support their Facebook ads campaign and achieve the best possible results.
Unplugged | #1 Julie McAllister Barker College
In the first episode of our Unplugged series, we talk to Julie McAllister from Barker College, discussing video production, Facebook ads and mannequins.
Digital Marketing Health Check | Week #8 | Measurement Healt …
It’s part 8 of our “Digital Marketing Health Check” series. This week we ask, how can we measure our school’s marketing efforts and why is it so important?
Digital Marketing Health Check | Week #7 | Follow-up Health
In part 7 of our “Digital Marketing Health Check” series, we take a look at Follow-Up Marketing a necessity in school’s marketing for nurturing prospects and closing sales.
Digital Marketing Health Check | Week #6 | Messenger Marketi …
In part 6 of our “Digital Marketing Health Check” series, we take a look at Messenger marketing a new channel for communicating with prospective parents.
Digital Marketing Health Check | Week #5 | SMS Marketing
In part 5 of our “Digital Marketing Health Check” series we take a look at a SMS for Schools – a little gold nugget that adds so much value to your digital marketing strategy.
Digital Marketing Health Check | SEO for Schools
A collection of top Facebook Ads from schools. See what other school marketers are doing on Facebook and be inspired.
Digital Marketing Health Check | Week #3 | Google Ads Health
A collection of top Facebook Ads from schools. See what other school marketers are doing on Facebook and be inspired.
Digital Marketing Health Check | Week #2 | Facebook Health
A collection of top Facebook Ads from schools. See what other school marketers are doing on Facebook and be inspired.
Digital Marketing Health Check | Week #1 | Website Health
The top elements you need for your effective school wesbsite
Digital Marketing Health Check | Download the Checklist
A collection of top Facebook Ads from schools. See what other school marketers are doing on Facebook and be inspired.
School Facebook Ad Gallery
A collection of top Facebook Ads from schools. See what other school marketers are doing on Facebook and be inspired.
Does your school use online Enquiry Forms?
An enquiry database is the first essential ingredient for a successful enrolments team but many schools are yet to embrace the digital world with online forms. In this article I explore the benefits and how you can take your enquiries online.