Internet marketing offers small business owners many benefits, it is:

• Measurable – because you can track where your clicks are coming from.
• Cost-effective – when compared to traditional advertising.
• Quick to implement – and you can advertise a last-minute spot for an event up to a week or two weeks before the event, which isn’t always possible with traditional marketing.
• Scalable – you can spread your net quite wide without having too many different ads that need to be designed.

Digital marketing or internet marketing is everything from banner ads that pop up on the side of a website to search engine advertising such as Google Adwords where you’re advert appears on the search page. It’s all of your efforts on social media, including organic reach through your page and also social media advertising. It includes website development and optimization so that you convert all your website visitors into customers. There’s also email marketing, just to name a few tools that are available to small business owners.

How should you stage up your internet marketing? You can either do-it-yourself, or you can go with an agency. For DIY projects I recommend things like updating your social media often and regularly emailing your email lists.

I really recommend an agency if you’re going to take your internet marketing seriously. An agency will save you a lot of time in trying to figure it out. They’ll also raise the professional standard; be it for your website, your media choices, your graphic design or wording used for your ads, and they’ll also add an extra element of measurability ensuring that your ads are being measured. An agency should also help you with your media buying choices and your whole digital strategy setup.

If you aren’t technical, internet marketing is still for you. I would start with a good website with good content that is well written and I would get an agency to handle the rest for you.