If you want to run effective ad campaigns for your school that can help you to reach new audiences and let potential parents know what makes your school unique, without manually selecting from an extensive list of platforms and placements, programmatic advertising is the answer.
Mara is a passionate Schools’ marketing specialist and the Director of Roberts Digital – a Digital Marketing agency for Education. She implements creative, results-driven digital campaigns for her school clients, authors a weekly schools marketing blog and runs Australia’s biggest Schools Marketing Facebook Group – Marketing Mastery for Schools.
Mara has an Honours degree in Marketing Management, has worked with over 50 schools in marketing and admissions, mentors school principals and marcomms professionals and frequently provides training to enable school professional to implement industry leading strategies.
Articles Written By Mara Roberts
If you want to start capitalizing on this number of daily searches and earn the attention you need to grow your enrolments, then search ads are a great way to complement your other marketing efforts!
Apple announced changes with iOS 14 tracking that has had an industry-wide impact on businesses that use mobile apps and web conversion events to optimize, target and report. This has impacted the way in which Facebook is able to receive and process conversion events from tools like the Facebook pixel.
Is your school prospectus getting families across the line to enrol at your school, or is it just another brochure that is filled with details of your college’s programs? Today’s article is an all-in-one guide to everything you need to know to put together an outstanding school prospectus design from the content and creative concept through to the distribution.
An automated marketing reporting dashboard is an essential tool to your success. This article breaks down what data you should be focusing on.
A major component of your brand is your photography. Brand presence is represented through the use of photos in all your marketing collateral.
Community engagement has long-term benefits that will secure the viability of your College and is an especially important part of your marketing strategy. Let us look at a few ways you can start to engage your local community.
Have you ever written your independent school marketing plan only to dust it off halfway through the year and realise you are nowhere near on track? Or maybe, that your plans were a little out of touch or unrealistic? This article will take you through a framework of thinking so that your school’s marketing plan is actually applied.
How is it that some schools seem to have ongoing success with the smallest of campaign efforts while other schools can work as hard as ever but never seem to reap the result and cut-through they are looking for? In my experience, the difference lies in the perception that your audience has about your school.
Every event is a reflection on your school and both current parents and prospective parents will draw certain conclusions about your school based on your event’s success. The first part of a strong event is great promotion. In this article we will cover how to advertise school events so that each one packs a punch and is well attended.
Instagram has a secret power that every school marketer needs to tap into: it’s ability to build community and connect people. In today’s article we want to show you how to tap into all of Instagram’s goodness to strengthen your community and get new enrolments as part of your overall school marketing strategy.
The key to executing a successful digital marketing strategy for schools is planning for success. A digital marketing strategy will continue to work hard for your school if planned, developed and executed in a way that’s carefully considered, as well as data-driven.
What private school marketing strategies do you have in place? The strategies are the key to targeting an audience who is actively looking to enrol their child in a private school, resulting in a much higher return on investment.
SEO for schools may be the biggest untapped potential source of enrolments for you. Search rankings are continuously changing and so is SEO practice. This article is a comprehensive go-to article for school marketers that includes everything you need to know to start out in SEO for schools.
research has shown that parents do A LOT of their research online. If your marketing strategy were a car, your website would be the engine because all roads point to your website in this digital age. I’ve seen too many expensive advertising campaigns lead to a poor website and we often are unaware of the loss because of it.
There are many reasons why live messaging is so beneficial to schools, but especially during this time where social distancing is being implemented.
‘How can we keep the momentum going while having COVID-19 protection measures in place?’ We are working on strategies with our clients to maintain their school growth and have included a few recommendations to help you maintain yours.
As a school marketer, you may be on the fence about how to respond in our current climate, deciding if you should wait it out or offer a virtual open day. There is no doubt that virtual open events are new for our schools, but as we’ve embraced the change for our...